The Fashion Lab
MOTION DESIGN
〰️
STORYBOARD
〰️
MOTION DESIGN 〰️ STORYBOARD 〰️
Overview The Fashion Lab is a fashion brand incubator program by Chalhoub Greenhouse, aimed at supporting and growing local Saudi-based fashion brands and designers.
As part of this exciting initiative, we produced a series of captivating videos showcasing these incredible designers. Below, you will find the videos I worked on for The Fashion Lab x Dania Shinkar.
Agency: The Content Factory
Role The creative direction for this project was centered around fun cut-and-paste animations, and I ensured this playful style shone through in both my storyboards and the final animated videos. I focused on incorporating the visuals and textures that resonate with the designer we're showcasing. Additionally, editing the interview was a delightful experience, allowing me to dive deeper into the designer's world and bring her art to life.
